Strategy: If data is the new normal, where is our competitive advantage?
THIS EVENT HAS BEEN CANCELLED, PLEASE CONTACT STEPH BELOW FOR FURTHER INFORMATION.
When DataIQ researched the maturity of adoption of data and analytics in 2016, just 12.0% of organisations said they had reached the highest level (Optimised), while 27.0% were one step back (Managed). The majority of 61.0% were lagging behind.
By 2018, the position had flipped - 20.9% were optimised and 41.8% were managed, with a minority of 37.3% lagging.
While good news for the development of the industry overall, it also represents a challenge to the momentum which has driven data and analytics in recent years. If adoption of these tools becomes mainstream, their impact on the organisation - especially its ability to run ahead of market trends or deal with disruption - is potentially lessened.
Over dinner, senior leaders of data and analytics functions who have been drivers of this maturity will consider whether becoming mainstream is good or bad for this industry, including whether familiarity blunts the edge of this discipline.