Data Management: Why does the business resist investing in foundational work?
Ask the board to back a digital transformation and chances are they will say yes.
Ask them to give the same level of support to foundational data management activities and you could be met with silence.
This disparity - and the underlying paradox of pursuing digital ambitions without addressing data issues - is a common experience. It is the equivalent of the five minutes that used to be given to “the data guy” at the end of marketing strategy presentations. What should be a strategic driver is viewed instead as an annoying burden that has to be pulled along behind the business.
At this breakfast briefing, the root causes for this resistance will be considered and possible solutions discussed.