The Use and Management of Customer Data 2017

May 2018 and the enforcement of the GDPR promises to bring a series of challenges for organisations who collect, process and manage customer contact data.
New research from DataIQ, in partnership with Royal Mail Data Services, highlights the challenges and opportunities around the use of customer data, and the steps organisations are taking to ensure they are compliant with the GDPR come May 2018.
The survey of nearly 300 data, CRM and marketing professionals explores:
  • What is the expected impact of GDPR on customer data management 
  • Strategies and channels for repermissioning customer data under GDPR
  • Sources of customer data and adoption of 3rd parties
  • How customer data can improve marketing performance
  • The real cost of poor quality data

Download this report today to find out more. 

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