The Use and Management of Customer Data 2017

May 2018 and the enforcement of the GDPR promises to bring a series of challenges for organisations who collect, process and manage customer contact data.
 
New research from DataIQ, in partnership with Royal Mail Data Services, highlights the challenges and opportunities around the use of customer data, and the steps organisations are taking to ensure they are compliant with the GDPR come May 2018.
 
The survey of nearly 300 data, CRM and marketing professionals explores:
  • What is the expected impact of GDPR on customer data management 
  • Strategies and channels for repermissioning customer data under GDPR
  • Sources of customer data and adoption of 3rd parties
  • How customer data can improve marketing performance
  • The real cost of poor quality data

Download this report today to find out more. 

Please read before completing this form:

This whitepaper is provided for the interest and convenience of our corporate website visitors by Royal Mail Data Services. By completing this form you should be aware that the contact details you provide may be shared with them to follow up with you regarding their relevant commercial services. This information exchange allows us to provide these services to you free of charge. DataIQ may also use these details to contact you regarding other whitepapers, news and events. You can find more details in our privacy policy. Please do not complete this form if you are not comfortable with this process.

Our services are intended for corporate users. If you are a sole trader, partnership or acting as a private individual then please let us know to restrict sharing your data by ticking this box.