Swipe Right: Moving consumers from an on/off affair to a committed data relationship

How to move consumers from an on/off affair to a committed data relationship
Having spent two years preparing people, processes and technology for the new data protection environment of GDPR, many brands have been left feeling dumped, weakened and out-of-pocket. 
For consumers, the new law has clearly changed the way they view the relationship and the data-value exchange. Just as GDPR intended, they are now making the running with commercial organisations and, for many, it’s become an on/off affair. 
Consumers who chose not to consent may well come back into market and decide to engage again. When they do, however, it will be with a much clearer idea of their rights and how to exercise them. 
Download this report from DQM GRC to discover how to:
  • How to make sure you are ready when former customers get back in contact
  • How to reset the data relationship
  • What can give your brand appeal so consumers start the data-value exchange
  • Ten questions to ask about your data relationship with consumers

Please read before completing this form:

This whitepaper is provided for the interest and convenience of our corporate website visitors by DQM GRC. By completing this form you should be aware that the contact details you provide may be shared with them to follow up with you regarding their relevant commercial services. This information exchange allows us to provide these services to you free of charge. DataIQ may also use these details to contact you regarding other whitepapers, news and events. You can find more details in our privacy policy. Please do not complete this form if you are not comfortable with this process.

Our services are intended for corporate users. If you are a sole trader, partnership or acting as a private individual then please let us know to restrict sharing your data by ticking this box.