GDPR: A force for good
Monday, 23 October, 2017 - 09:45
How GDPR can enhance customer engagement and maximise ROI.
Almost every blog, article and whitepaper about GDPR focuses on the possible negative consequences of non-compliance – in particular, focusing on the maximum fines.
But looking at GDPR from a fresh approach, the fact is that many of the key requirements will help marketers to enhance their activities and boost customer engagement.
In this guide by Jaywing, you will discover:
- The potential benefits of GDPR-readiness for cross-channel marketing
- Guidance on preparing and managing your data, adopting a permission-based model and supporting key requirements such as the right to be forgotten
- Best practice advice for delivering GDPR compliant data-driven marketing
Please fill in your details below to get a copy of this report to see how GDPR can enhance customer engagement and maximise ROI.
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