The GDPR and Marketing in Principles

The GDPR and Marketing in Principles
This paper will give you a background to the GDPR and provide guidance on the most important elements based on the principles of the regulation. An understanding of the principles will help you, the marketer, understand the context of the instructions provided in the regulation. This is essential when balancing up the rights and freedoms of the individual, with the needs of the business. 
Download this whitepaper to:
  • Understand the context of the instructions provided in the regulation
  • Focus on the use of personal data in marketing, it contains
  • Obtain information helpful to any business area that processes personal data


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