Effective algorithms for automated campaign improvements
Wednesday, 24 January, 2018 - 09:45
Within the modern climate of marketing, automation is no longer an option, it’s an essential element of campaign success.
A marketing application needs to be able to monitor the performance of the communications being sent and make adjustments accordingly to improve their performance. This “Automated Improvement” could be seen as a form of “Artificial Intelligence”.
Download this report today to find out how Apteco PeopleStage™ and its Automated Alternatives feature can crack the code of compelling content, enabling continual improvement of campaign performance using highly sophisticated algorithms.