Ecommerce Platform Benchmark: What Commerce Marketers Need Now
Tuesday, 26 September, 2017 - 09:45
Gradual shifts are beginning to emerge in the ecommerce platform landscape.
Oracle and Bronto's third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for solutions to increase customer loyalty and personalisation is becoming more critical. And the wariness over cloud-based SaaS systems has nearly evaporated.
Download the full report for more insights such as:
- Which companies are most likely to consider replatforming and why.
- Which platforms are mainstays and which one is rapidly gaining customers.
- The role system integrators play in replatforming decisions.
- The capabilities commerce marketers are eager to implement next.
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