DataIQ Discussion 2016: Real-time Marketing - 6 steps to gain insight & drive successful outcomes

In early 2016, DataIQ staged a unique event for the data industry - a day-long series of moderated roundtable discussions covering a wide range of issues likely to impact on businesses during 2016.
This report contains the key discussion points which emerged from conversations around real-time marketing and how to use data and technology in the “moment of truth” to ensure a successful outcome. The report summarises this in a straightforward 6 step process which can be implemented directly into your organisation. 
The roundtable was moderated by Ben Salisbury, an experienced financial and business journalist, who wrote up the discussion points contained in this report. Media iQ hosted the table and also provided insights from its experiences as a global analytics technology provider.


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