The CDP opportunity

How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
 
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
In this report Tealium has partnered with SapientRazorfish to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation. 
 
Over the past few decades, countless technologies have been introduced to help make sense of this data salad. While some tools, such as customer relationship management (CRM) platforms, data warehouses, and data lakes, have offered considerable improvement in managing disparate sources of data, none have been able to fully deliver on the promise and opportunity of data-driven marketing.
 
Customer data platforms (CDP) are a relatively new technology that have been introduced to improve the usability, accessibility, and timeliness of data to create a consistent, personalized, relevant customer experience. Here we examine the CDP and its differentiators, as well as its key advantages over existing models.
 
Download this report today to learn
  • What makes a CDP different
  • Creating competitive advantage in an evolving world
  • Three key considerations for those organizations evaluating a CDP

 

Please read before completing this form:

This whitepaper is provided for the interest and convenience of our corporate website visitors by Tealium. By completing this form you should be aware that the contact details you provide may be shared with them to follow up with you regarding their relevant commercial services. This information exchange allows us to provide these services to you free of charge. DataIQ may also use these details to contact you regarding other whitepapers, news and events. You can find more details in our privacy policy. Please do not complete this form if you are not comfortable with this process.

Our services are intended for corporate users. If you are a sole trader, partnership or acting as a private individual then please let us know to restrict sharing your data by ticking this box.