Automated data Integration case study

How MediaCom improved their efficiency in client reporting & analytics by 75%
As a large global media agency, MediaCom offers a variety of services to their clients - from strategic consultation to the execution of ROI-driven digital campaigns.
 
In an ever-increasing digital marketing landscape, agencies are facing a growing number of challenges - from mastering each and every new platform, to generating powerful insights from marketing campaigns.
 
Download this case study by Adverity to explore how MediaCom was able to:
  • Acheive automated integration of marketing data at scale: over 150 global online and offline sources
  • Transform & harmonise all campaign data into a consistent structure across all global and local clients, time zones and currencies
  • Real-time data provisioning to Mediacom’s Business Intelligence and Analytics solution to significantly reduce workload on campaign analytics and client reports

 

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