Advanced Marketing Attribution

This report by Jaywing explains how sophisticated marketers truly measure and optimise the value of marketing. Advanced attribution enables savvy marketers to:
  • Identify the precise combination of activities that drive business value 
  • Allocate and optimise spend effectively across all channels 
  • Make more informed business decisions 
  • Understand where marketing spend has the biggest impact 
  • Prove value internally to gain a greater presence at Board level
This in turn helps marketers to put the customer at the heart of communications, which will improve the customer journey and brand perceptions.  And ultimately it will answer the central challenge for every marketing department: figuring out what really works.
Download this whitepaper today and get set for advanced marketing attribution with their 6 point checklist.


When you submit this form we will use the data you provide to both send you a link to the item above and contact you in future regarding data news, events and other content you may be interested in. You can unsubscribe from these communications at any time by using the links provided with them.

Please note that we may also pass your details to this whitepaper's sponsors Jaywing who may contact you further. For more information please review our full terms of use and our privacy policy.