Advanced Marketing Attribution
Monday, 5 September, 2016 - 12:00
This report by Jaywing explains how sophisticated marketers truly measure and optimise the value of marketing. Advanced attribution enables savvy marketers to:
- Identify the precise combination of activities that drive business value
- Allocate and optimise spend effectively across all channels
- Make more informed business decisions
- Understand where marketing spend has the biggest impact
- Prove value internally to gain a greater presence at Board level
This in turn helps marketers to put the customer at the heart of communications, which will improve the customer journey and brand perceptions. And ultimately it will answer the central challenge for every marketing department: figuring out what really works.
Download this whitepaper today and get set for advanced marketing attribution with their 6 point checklist.
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