Advanced Analytics: The Modern Marketer's Best Friend

Whether your background was in statistics or in English literature, this whitepaper by Dataiku will teach you the basic concepts behind advanced analytics, machine learning, and dynamic segmentation and how applying these techniques will make you a better and more valuable marketer for any organisation. 
Download this whitepaper and you'll find:
  • 3 technical fact sheets: Algorithms are Your Friends; Ready, Set... Target!; Churn: A Story About Love... Or Lack Thereof
  • 4 key testimonials from Big Data leaders : CapGemini Consulting, Saegus, Sonra and WebbMason
  • 5 real world use cases on how to optimize marketing campaigns in banking/insurance, retail, online, IoT, and in the travel industry
  • How-to check lists and much more. 


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