2017 GDPR Impact Research Report - Preparation

DataIQ undertook a twin-track research project to examine both sides of the data-value exchange between businesses and consumers in the light of the new GDPR obligations. Research has been carried out in two waves in 2016 and 2017 allowing for year-on-year comparisons. The project had three key objectives:
  • To understand the consumer perspective on  data collection, consent, context and control. 
  • To understand the business/marketer’s processes, opportunities and challenges in adjusting to the new Regulation. 
  • To identify any mis-alignments between the  two sides’ views of the data exchange and their  root causes.
This whitepaper is the second of four 2017 GDPR reports, and specifically focuses on the research segment conducted by DataIQ in association with Experian. It looks into the issue of how consumers perceive the importance of accuracy in their personal information and where responsibility lies for keeping it up-to-date, as well as what businesses do to ensure data quality is at the centre of their data strategies.

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