2017 GDPR Impact Research Report - Personal

DataIQ undertook a twin-track research project to examine both sides of the data-value exchange between businesses and consumers in the light of the new GDPR obligations. Research has been carried out in two waves in 2016 and 2017 allowing for year-on-year comparisons. The project had three key objectives:
 
  • To understand the consumer perspective on  data collection, consent, context and control. 
  • To understand the business/marketer’s processes, opportunities and challenges in adjusting to the new Regulation. 
  • To identify any mis-alignments between the  two sides’ views of the data exchange and their  root causes.
This whitepaper is the final of four 2017 GDPR reports, and specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into how aware consumers are  of the way data is collected from their digital  footprint, as well as how businesses rely on these  data streams to deliver personalised services and a better customer experience.

Please read before completing this form:

This whitepaper is provided for the interest and convenience of our corporate website visitors by Tealium. By completing this form you should be aware that the contact details you provide may be shared with them to follow up with you regarding their relevant commercial services. This information exchange allows us to provide these services to you free of charge. DataIQ may also use these details to contact you regarding other whitepapers, news and events. You can find more details in our privacy policy. Please do not complete this form if you are not comfortable with this process.

Our services are intended for corporate users. If you are a sole trader, partnership or acting as a private individual then please let us know to restrict sharing your data by ticking this box.