2017 GDPR Impact Research Report - Personal
Monday, 22 May, 2017 - 09:45
DataIQ undertook a twin-track research project to examine both sides of the data-value exchange between businesses and consumers in the light of the new GDPR obligations. Research has been carried out in two waves in 2016 and 2017 allowing for year-on-year comparisons. The project had three key objectives:
- To understand the consumer perspective on data collection, consent, context and control.
- To understand the business/marketer’s processes, opportunities and challenges in adjusting to the new Regulation.
- To identify any mis-alignments between the two sides’ views of the data exchange and their root causes.
This whitepaper is the final of four 2017 GDPR reports, and specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into how aware consumers are of the way data is collected from their digital footprint, as well as how businesses rely on these data streams to deliver personalised services and a better customer experience.
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