The 2017 Data-driven Marketing Report
Thursday, 6 July, 2017 - 09:45
Most brands are aware of the importance of data to marketing success, yet Jaywing's recent research report reveals that they are only just scratching the surface of what’s possible.
By capturing the views of over 250 managerial to C-Level marketers, this new research report evaluates marketing's maturity in data-driven marketing.
Although the vast majority are aware of the positive impact data-driven marketing can have on customer relationships and ROI, many marketers lack the capabilities, knowledge and confidence needed to utilise the abundance of data available to them. Here's just a sample of some of the key findings:
- 40% believe a lack of data and analytical skills is preventing them from delivering effective customer relationship management (CRM) strategies
- 65% of marketers are doing none, basic or only segment-based personalisation of communications
- Only one in five are using advanced attribution models to measure marketing effectiveness
Download The 2017 Data-driven Marketing Report now to find out more.
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