The 11 Core Functionalities of a Successful Data Strategy
- 4 Key Tenets to Building a Universal Data Hub – The core principles to keep in mind as you construct a marketing stack built on comprehensive data.
- 11 Critical Functionalities for your Unified Data Approach – What specific functional requirements should be on your list when evaluating a solution.
- The Importance of Vendor Neutrality for a Best-in-Breed Marketing Stack – How to build a data strategy that can adapt as technology evolves and customer behavior diversifies.
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