The 11 Core Functionalities of a Successful Data Strategy

Building a data foundation for world-class customer experience
The complexity of achieving a customer experience that matches or exceeds ever-increasing expectations grows by the day. The foundation upon which all experiences are built, no matter the technology or team, is data. In a sea of point solutions with overlapping and disparate capabilities, it’s essential to have a unified data foundation with certain critical functionality.
As the marketing technology industry has matured, it’s become clear that the only constant is change. This magnifies the importance of establishing a unified approach to data that empowers cross-organizational collection, access and activation of the company’s most powerful, comprehensive data set.
Download this report by Tealium to learn
  • 4 Key Tenets to Building a Universal Data Hub – The core principles to keep in mind as you construct a marketing stack built on comprehensive data.
  • 11 Critical Functionalities for your Unified Data Approach – What specific functional requirements should be on your list when evaluating a solution.
  • The Importance of Vendor Neutrality for a Best-in-Breed Marketing Stack – How to build a data strategy that can adapt as technology evolves and customer behavior diversifies.


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