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Lyndsay Wise, director of market intelligence, Information Builders

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Path to power

After graduating, I knew I wanted to be a business/systems analyst to help organisations gain more value from their data and create more efficient business processes to support outcomes. I transitioned to an industry analyst and consultant, which provided me with more insight into the data challenges organisations face and the limitations of BI and analytics when not aligned with data and business needs.

 

Now I work in the vendor world, which has helped me to gain perspective into how organisations leverage technologies and how solutions providers enable them and drive innovation. Working as an industry analyst gave me insight into the market and the data ecosystem in a way that I don’t think would have been possible in a single company. Transitioning to a vendor and focusing on market intelligence and thought leadership helps me leverage several different skillsets while supporting companies with their data needs.

 

What is the proudest achievement of your career to date?

I don’t have one memorable moment over others. I enjoy helping organisations and always feel most rewarded when technology is used to make businesses more efficient. I am also a published author.

Who is your role model or the person you look to for inspiration?

Although I believe it is important to learn from everyone, I tend to look more at other women in tech, such as Claudia Imhoff, and what they have achieved and how they have tackled challenges.

 

Did 2019 turn out the way you expected? If not, in what ways was it different?

Yes, I think there was more convergence between data management and analytics and the ability to embed analytics more broadly within applications.

 

What do you expect 2020 to be like for the data and analytics industry?

I hope that the push for innovation and digital transformation continue and that organisations prioritise their privacy and security initiatives to support broader data management and adoption across the business. At the same time, we will see organisations moving to cloud-native applications and looking to leverage more device related data within analytics applications to create a more holistic approach to information visibility.

 

Data and technology are changing business, the economy and society – what do you see as the biggest opportunity emerging from this?

I see organisations finally being able to take advantage of technology without former limitations, in the sense that we can leverage technology to make society better. We see this with smart cities, leveraging analytics to manage not-for-profits, and the broader development of clean tech and healthcare devices. Technology is being leveraged to make our lives better, and intelligence will be embedded within all our business processes, making separate analytics applications obsolete.

 

What is the biggest tech challenge organisations face in ensuring data is at the heart of their digital transformation strategy?

Data is not sexy. Organisations want ROI and want it as quickly as possible. The reality is that companies need to do their due diligence but tend to focus on specific challenges or low hanging fruit. Digital transformation requires an understanding of technology, data, and business goals. Unless organisations start with their data and effective data management, any strategy they develop will fail. Maybe not initially, but definitely as they try to scale. Another huge challenge to all of this will continue to be data privacy and security.

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