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8. Scott Joslin, Senior vice president - data strategy, Turner International

Path to power

 

I am very lucky as I have a great role at a forward-thinking company. This is a hugely exciting time for us, and I am responsible for the oversight, direction and management of Turner International’s data strategy, data technology strategy and data platform management for all its divisions. We manage data as a strategic asset to drive revenue, increase yield on advertising inventory, and enable more targeted and efficient consumer marketing and commerce opportunities.‚Ä®Previously, I was responsible for overseeing the International advertising effectiveness efforts at comScore and, before that, my roles in research and business intelligence at AOL included the completion of the world’s most extensive enterprise web analytics implementation at the time.‚Ä®Before joining AOL, I held various data-based roles at some of Canada’s largest brands and agencies.

 

What has been the highlight of your career in the industry to date?

 

I am lucky enough to have travelled throughout my career, so having the opportunity to work with exceptionally talented and creative people across the globe is, for me, one of the main highlights.

 

If you could give your younger self some advice about how to progress in this industry, what would it be?

 

To paraphrase Hunter S. Thompson: “Don’t focus on reaching a pre-defined goal or position. The goal is secondary - it is how you function toward the goal which is important.”

 

Did 2018 turn out the way you expected? If not, in what ways was it different?

 

For the most part, 2018 played out as expected. The year began with a sense of urgency around the arrival of the GDPR and the awkward dance between data privacy compliance and innovation was maintained throughout the year.

 

What do you expect 2019 to be like for the industry?

 

Due in part to public concerns resulting from high-profile media reporting of AI advances and breaches of data regulations, more focus on efforts to demonstrate how data and technology enhance human abilities rather than replacing them will emerge.

 

Talent and skills are always a challenge to find - how are you tackling this in your organisation?

 

We begin by investing in our existing talent through training, development and mentoring. Beyond that, we increasingly use less traditional methods of identifying talent in the market - social channels, tech-focused career fairs, and internship programmes to name some of our approaches.

 

What aspect of data, analytics or their use are you most optimistic about and why?

 

The potential for self-serve data platforms to further empower our employees. When everyone feels comfortable taking the initiative in recommending ways to use and action data, the best ideas naturally rise to the top and keep us competitive in fast-moving and diverse markets.

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