Most recently, setting up a new cross functional team in Sky to exploit consumer behavioral analytics data and attitudinal research data to inform strategic decisions across multiple business areas. Our new strategic insights team has quickly elevated the insights agenda to a much more strategic level in a short time, influencing many key business decisions which contributed to Sky’s strong results down the line.
It must be our UK CEO at Sky, Stephen Van Rooyen, as he is super passionate and the strongest advocate of insights exploitation as a competitive advantage for Sky. He always amazes me and the team with his phenomenal capacity to absorb a huge amount of insights on a weekly basis and with how many questions he asks to stay close to consumer and customers trends.
2019 was an amazing year for our strategic insight organisation, with many best in class deliverables. In particular, our state of the nation reviews on how customers are evolving in the media and content industry to inform Sky’s strategic roadmap across propositions, marketing, content and products.
On the strategic analytics side, which is the area I lead, I believe we will keep getting closer and closer to the strategic roadmap of our company.
It must be the application of data and machine learning techniques in the healthcare sector to accelerate diagnoses, improve care and cure illnesses.
Ensuring that the data we get from the central data team is structured in the best way possible on the cloud platform so that, as a strategic team, we spend less time on crunching data and more time reflecting on what the data is telling us. In my team we need to be fast, relevant and strategic at any point in time.