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This is a profile from the 2020 version of the DataIQ 100.

The 2021 list is available here

Satrajit “Satty” Saha, chief executive, TransUnion in the UK

Satty Saha

Path to power

I have been CEO of TransUnion in the UK since January 2019, after joining the UK business in August 2018 as chief commercial officer. It’s been an incredibly exciting time to lead the UK business as we align more closely with TransUnion’s global strategy and provide our customers with an enhanced level of data and insight to help them succeed.

 

Before coming to the UK, I was chief business officer at TransUnion CIBIL, India, where I was responsible for crafting and executing the go-to-market strategy. I regularly advised India’s largest financial institutions on growth and risk challenges facing the industry and worked with them on creating and executing cutting-edge solutions.

In a career that’s spanned over two decades, I have extensive financial services sector expertise and significant international experience, having managed large geographies, products and business lines in India and Africa for retail banks and information services companies. Previous roles have included senior management positions with Barclays Africa, Deutsche Bank and Citibank, in areas spanning cards, payments, retail banking, risk, fraud and information services.

 

What is the proudest achievement of your career to date?

Becoming CEO of TransUnion in the UK. Having the opportunity to lead the UK operations at such a pivotal moment in time is a real privilege for me, and I have the support of an incredibly talented and experienced executive team, as well as really dedicated colleagues. We’re in an industry that is at the cutting edge of data science and technology and I look forward to what the future holds.

 

Who is your role model or the person you look to for inspiration?

The IT industrialist and co-founder of Infosys, Narayana Murthy. He took a vision and built a multi-billion-dollar business. But, more than that, he is now helping the Indian government to use technology to help improve the lives of more than a billion people.

 

Did 2019 turn out the way you expected? If not, in what ways was it different?

At the start of 2019 we set out to introduce TransUnion’s global offering to the UK and we did just that. We brought new products to the UK market and delivered innovations that our clients and consumers are already benefitting from. For example, our TrueVision data solution helps to deliver better outcomes for both businesses and consumers, by providing a more nuanced and comprehensive picture of an individual’s financial standing, while our white-labelled CreditView tool helps finance providers to educate and empower their customers by engaging with their credit report and score.

 

What do you expect 2020 to be like for the data and analytics industry?

It’s a golden age for the consumer and they now hold most of the power in today’s tech-driven economy, so empowering consumers to understand more about the role that data and analytics play has to be a focus. That can range from helping consumers to understand how their credit score can help them access the finance they need, to the uses of open banking which puts them firmly in control of how they share their personal financial information. It’s two years since open banking was introduced, but the extent of its potential benefits have yet to be fully realised.

 

Data and technology are changing business, the economy and society – what do you see as the biggest opportunity emerging from this?

Further democratisation of data represents a huge opportunity in our industry. Consumers need to understand how the information available about them – their data identity – is used to inform decisions across all areas of their lives. When consumers are empowered to take control of their data, they can use it to help them achieve their life goals. Credit reports and scores are a good example of this. Research for our Consumer Credit 2020 white paper found that one in five (21%) believes their credit score has helped them achieve a life goal – the most common of these being a new house (60%).

 

What is the biggest tech challenge your clients face in ensuring data is at the heart of their digital transformation strategy?

Establishing trust with consumers. With the sharp focus on seamless customer journeys that new technology can deliver, it’s important not to lose sight of the basics. Despite their demands for a smooth user experience, consumers want and need reassurance that their personal information is being protected. TransUnion enables trust between businesses and consumers through the use of data, ensuring each individual is securely represented in the marketplace. We call this “Information for Good”.

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