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Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

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DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

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Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

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This a profile from the 2019 version of the DataIQ 100.

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DataIQ 100 2020

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Hayley Lucas, Senior manager, insight and reporting, Cancer Research UK

Path to power

Hayley is a longstanding member of the CRUK insights team, having joined in 2005. During that time, the charity has continued to refine and expand its fundraising activities, drawing on supporter and donor data to help identify opportunities for uplift. One of its biggest fundraising activities is the annual Race for Life which has drawn over 6 million participants. Prior to joining, the worked for six years as a marketing analyst for Which?, analysing all aspects of its direct marketing activity online and offline. She holds a degree in Statistics from the University of Brighton.

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