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The data-driven organisation

In partnership with RAPP

Being a data-driven organisation is increasingly the vision for businesses looking to leverage the power of data and analytics, as well as to maintain their market share in the face of disruption. Defining exactly what the vision will mean in practice is complex, however, and will involve the transformation of processes and technology, as well as the company’s culture.

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As the present health crisis has demonstrated, innovative applications for data to support social goals can emerge So how do you define the roadmap that leads towards this new data-led operation? What are the levers of success in such a transformation and what are the typical obstacles? What do quick wins look like to sustain investment?

In this discussion, Martin Squires, director of advanced analytics, Pets at Home and Tamara Castelli, vice-president, data and insight, UNiDAYS and Andy Rowe, head of marketing sciences, RAPP explores what it takes to become genuinely data-driven. The conversation was facilitated by David Reed, knowledge and strategy director, DataIQ.

In partnership with RAPP
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