New data technologies offer powerful and transformative platforms on which to build effective processes. Many new channels demand the adoption of new data tech, which then has to be integrated with the existing tech stack. And organisations have a legacy IT estate which may contain mission-critical data.
Creating the fully data-driven organisation is likely to involve touching all of these tech stacks in order to deliver against the company vision. Along the way, opportunities will emerge that leverage innovative solutions - and obstacles will also be encountered that might delay reaching the goal.
In this discussion, Damian Smith, Head of IT at England and Wales Cricket Board, Lynn Pope, Head of division: data strategy and management at St James’s Place Wealth Management and Nelson Pereira, Head of Customer Engineering, Telecom, Media and Entertainment at Google Cloud explore how to combine new and old technologies effectively. The webinar is facilitated by David Reed, knowledge and strategy director of DataIQ.