Any organisation that relies on the use of personal information not only has to consider compliance with regulations and its ethical stance, it should also have a view on doing the right thing with data. That stretches from the limits on how far personalisation will be taken through to identifying opportunities for using data for good.
As the present health crisis has demonstrated, innovative applications for data to support social goals can emerge rapidly. Some of these are specific to the moment, such as tracking the spread of an infectious disease. Others may prove to have longer-term benefits, such as identifying where vulnerable people are living or how resources can be most effectively directed to those who need them.
In this discussion, Andrew Lynn, head of data, Unicef, and Paul Ravenscroft, head of personalisation and customer data science, Walgreens Boots Alliance, joined by Paul Davison, head of data, Royal Mail, consider what doing the right thing with data can mean in practice in a discussion moderated by David Reed, knowledge and strategy director, DataIQ.