INTRODUCTION TO DATA STORYTELLING

This workshop shows you how to identify commercially relevant and engaging messages from complex datasets. It provides you with the tools and techniques to connect your audience with the message, so you are consistently delivering story-led insight reports and presentations. You will be able to use these skills to more effectively engage with stakeholders and mobilise key decision makers.

Upon completion, you should now understand:

• the power of ethos, logos and pathos
• how to use storytelling techniques to engage your audience
• how to apply titles, hooks, metaphors and scenarios to your story
• why storytelling is the key to persuasion

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