Charlie McKelvey

Contributing editor

Charlie has over 25 years' experience in journalism and is responsible for the news feed and news analysis on DataIQ.

He runs the direct, digital and data news hub,, and also provides editorial services to a range of clients in the marketing industry.

Contributions by this author:

The argument over what is more important, the data or the creative, has been raging virtually since Lester Wunderman and Stan Rapp were in short trousers; even Sir John Hegarty and Professor Brian... more
It has been a long time coming, but with GDPR implementation day now firmly in sight, even the national media are starting to take note. Yet while awareness - and media coverage - of the new... more
Proof of digital marketing's world domination is never hard to find - hardly a day goes by without a new report of its ascendancy. Proof of its accountability is slightly more difficult to come by,... more
Search engines may have been dealing with right to be forgotten requests for years. Soon, under proposals included in the new UK Data Protection Bill (which mirrors the General Data Protection... more
The launch of "open banking" has been hailed as the biggest shake-up of the financial services sector in history, putting consumers in control of their finances, triggering the launch of personalised... more
Ask most marketers whether they follow the responsible marketing mantra of "legal, decent, honest and truthful" and you are unlikely to hear a single voice of dissent. Whether consumers are quite so... more
It is fair to say that lead generation companies have never enjoyed the best press coverage, especially as many of the brands which fall foul of the Information Commissioner's Office blame these data... more
With just over a year to go now until businesses must be fully compliant with the EU General Data Protection Regulation, it is fair to say most firms are finally starting to sit up and take notice -... more
Love it or loathe, big data is now firmly in the mainstream and forms part of many industry sector's data strategies - from finance, retail and telecoms to insurance, utilities, and government.... more
SWOT analysis techniques (strengths, weaknesses, opportunities, threats) have helped marketers to focus on key issues for decades - and where some see threats, others unearth opportunities for their... more