DataIQ Align - Privacy, value and ethics: the new data exchange
In 2016, DataIQ began to research the impact of new data protection legislation in Europe, tracking how businesses were preparing for its introduction and whether consumers understood their new rights. Key findings from our research included a dramatic improvement in the willingness of individuals to share their personal data if the terms of the exchange are right, but also gaps in how well organisations were planning to engage with this new reality.
In 2019, our focus moves on to the values which underpin the data-driven digital economy in the wake of the General Data Protection Regulation and the Data Protection Act. In particular, our research explores the behavioural shifts which privacy concerns bring about among consumers as well as their perception of companies who “do the right thing” (or don”t…). Our B2B survey examines the new ethical considerations around data, as well as how privacy can be designed into the digital eco-system.
Launching the findings from this benchmark research at DataIQ Align on 30th April, David Reed, knowledge and strategy director, will reveal where consumers are at in the wake of the biggest shake-up in data protection rights - as well as the biggest privacy violations - in a generation, as well as how companies are adjusting their business models, data strategies and brand promises in response.
He will be joined by Moritz Godel, divisional director, London Economics, as well as a senior policy officer from the Information Commissioner’s Office and two leading industry practitioners. Alongside representatives from our research partners, Tealium, Crowe and DQM GRC, they will also participate in panel discussions to examine the survey findings and issues in greater depth.
WELCOME AND INTRODUCTION
ADVENTURES IN THE ADTECH ECO-SYSTEM
CAN ADTECH BECOME ETHICAL AND COMPLIANT?
CONSUMER EXPECTATIONS V BUSINESS NEEDS - WHERE’S THE BALANCE?
THE BUSINESS OF DATA ETHICS
WHAT DOES AN ETHICAL DATA BUSINESS LOOK LIKE?
DRINKS AND NETWORKING
The DataIQ Align provides a platform for service and solution providers to engage an increasingly business critical audience of professionals, who are evangelising intelligent uses of data within their organisation to improve performance.
DataIQ has unrivalled strength and level of engagement among data and analytics practitioners. That is why our conferences have been providing leading-edge speakers since 2011. Driven by our editorially-led advocacy for data and analytics as critical resources for every business and every customer-facing function, our programmes go deeper and see further than more recent, less well curated offerings.
Partnership opportunities include:
- Speaking both on the main stage and within our focussed breakout sessions
- Lead generation from event attendees
- Thought leadership with curated panel sessions
- Raising your profile within the data community
- Exhibition spaces within the networking area
For more information contact:
Head of Sales, DataIQ