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Summit 2019 Web graphic

DataIQ Summit

27 June 2019
09:00 - 17:00
etc Venues, St Pauls, London

Set your business to automatic!

You don’t need to be running a digital transformation to deploy automation in your business. You do need to automate processes rapidly if you operate in digital channels, manage and analyse digital data, want to scale-up your data-driven processes, or intend to bring data science to bear. And if your goal is to bring in artificial intelligence and machine learning, then automation will become your new operating model. All of this will require the right leadership and people skills across data and analytics functions.

 

At this year’s DataIQ Summit, the opportunities and challenges of automation as a game-changing solution will be brought into focus. With high-level keynotes from end-user practitioners who operate at the nexus of data, code, tech and value, the event will provide real-world insights into how you can prepare for the next generation of business.

Key themes at DataIQ Summit:

  • Automate the data eco-system: controlling, integrating and governing all the data sources demanded by your organisation, from the analytics function through customer experience to lines of business, is a challenge at the extreme. On average, companies have 91 internal operating systems. By the time external solutions are added in, from cloud platforms to third-party data providers to digital marketing channels, the number rises to the hundreds. Only through automated APIs, ETL and integration will your business keep critical data streams flowing while meeting governance and compliance standards.
  • Automate the analytics: skills are in short supply, demand for insight and models continues to grow. The solution? Bring automation to bear wherever possible in the analytics process, from freeing up time in data preparation to machine-machine learning for model building. And as AI is increasingly a built-in feature of both customer-facing and business-based tools, companies with the skills to automate effectively are the ones that will thrive.
  • Automatic for the people: from customer experience management to applied machine learning, from setting the data strategy to enforcing data governance, the real key to successful automation is not technology or even data - it is people. Only with the right leadership, a focus on communication and team working, and a commitment to enabling the humans in the loop with the next generation business emerge ahead of its competition.

Click here to register

Featured Speakers View All


DataIQ Summit Headline Partner View All


DataIQ Summit Partners


Featured Speakers


Lorenzo Bavasso

Director of big data - digital
Three Mobile

Justina Bertuch

Agriculture Data Manager
Sainsbury's

Julian Brewer

Head of digital marketing global
Schroders

Christine Foster

Managing director for innovation
The Alan Turing Institute

Judith kleine Holthaus

Senior manager - insight and analytics
Whitbread

Ramneet Julka

Head of advanced analytics consulting practice
Barclays

Simon Kaffel

Head of data transformation
HSBC

Orlando Machado

Chief data scientist
Aviva

Simon Prinn

Senior manager - strategic data ops
Walgreens Boots Alliance

Speakers


James Alty

Managing Director
Apteco Ltd

Steve Farr

Director of Global Solutions
Experian

Scott Logie

Customer Engagement Director and Head of Insight
REaD Group

Ian Pilborough

Senior Solutions Consultant
Tealium

Ramon Perez

AI Practice Lead
Publicis Sapient

David Reed

Knowledge and strategy director
DataIQ

Richard Tomlinson

Head of Data Science
CACI

DataIQ Summit Headline Partner


DataIQ Summit Partners


Registration

Before booking your place at the DataIQ Summit please take a minute read the event terms and privacy notice below.

 

If you are using any promotional code, please be aware that these are intended for data and analytics professionals from end-user organisations or people who guest of our partners. Your promo code can be entered at the checkout stage.

Event terms and privacy notice

Any cancellation within two weeks of the event will be subject to cancellation fee of £295+VAT as your place at the event will already have been booked. We will accept replacement attendees from the same organisation where suitable.

 

By completing this form you should be aware that the contact details you provide may be shared with the partners of the event to follow up with you regarding their relevant commercial services. This information exchange allows us to provide these services to you more affordably. You can find more details in our privacy policy and you can adjust how DataIQ communicates with you by adjusting your preferences

 

Book your place

Agenda

8:45am

DOORS OPEN

9:15am

WELCOME

David Reed
Knowledge and strategy director

DataIQ

9:20am

THE FUTURE OF CUSTOMER ENGAGEMENT

Scott Logie
Customer Engagement Director and Head of Insight

REaD Group

 

We all get excited about new technology. AI, Machine Learning Virtual Reality and Artificial Reality are all being introduced as part of the marketing fabric. But what do the end customers think about the use of this technology and the impact it will have on their future relationship with brands? Based around research conducted by the DMA’s Customer Engagement Committee, which Scott chairs, and informed by how our end clients are starting to use the vast quantities of data that is now available, this presentation will look at which technologies customers are interested in, and what data could be used to support these.

9:50am

ANALYTICS: IDENTIFYING THE REAL VALUE IN DATA

Lorenzo Bavasso
Director of big data – digital
Three

 

To extract the full value of data, organisations need a change of culture and mindset. At the core of this shift is the creation of data products - not just the monetisation of data, but its use as a platform for other products and services. Just like the engine of a car, data becomes the driving force within new finished propositions, whether it is visible or not. In this session, Lorenzo will explore what companies like 3 need to do in order to put data and its value at their core.

 

10:10am

MARKETING AUTOMATION: GLOBAL REACH, CENTRAL CONTROL

Julian Brewer
Head of digital marketing, global

Schroders

 

Schroders digital marketing team is championing digital, data innovation and optimal customer experience in over 50 countries. A key dimension in supporting these markets is ensuring best practice is adhered to while automation takes over many of the core tasks. In this session, Julian will provide an insight into the way technology combined with agile methods is creating sustainable growth in a B2B environment.

 

10:30am

Panel discussion:

PROGRAMMING THE BUSINESS FOR VALUE DELIVERY

Lorenzo Bavasso, Three
Julian Brewer, Schroders
Scott Logie, REaD Group
Ramon Perez, Publicis Sapient
David Reed, DataIQ (moderator)

An interactive discussion and Q&A session using Slido to gain delegate responses to polls.

 

10:50am

MORNING BREAK

11:10am

BREAKOUT SESSIONS

11:10am

IMPROVING CUSTOMER LOYALTY AND REWARDS PROGRAMS THROUGH BETTER DATA

Steve Farr
Director of Global Solutions
Experian

Organisations today are facing increasingly complex data challenges and are struggling to make use of the growing amounts of data they have access to. On top of this, many are plagued by databases with poor quality data; our research shows organisations believe 29% of their data is, on average, inaccurate.

 

In an age where getting even closer to customers, through their preferred method of communication (email, phone, mail), has become the norm in order to remain competitive, it’s more important than ever to have accurate and reliable customer data. An inability to work out who you can actually reach in your customer database makes getting closer almost impossible. It’s clear there is untapped potential out there to make better use of this asset.

 

During this session, we’ll look at real customer stories from a range of organisations. We’ll explore how they’ve been able to overcome their customer data challenges and see improvements in the areas of:

  • Strategies for improving customer relations and rewards program satisfaction through data
  • Improving your loyalty program data quality
  • Lowering loyalty program costs and elevating your loyalty program yield rate (ROI) with data

11:50am

SO YOU HAVE A CDP, WHAT ARE YOU GOING TO DO WITH IT?

DATA SCIENCE DEMYSTIFIED

James Alty
Managing Director
Apteco

James will summarise the capabilities of a Customer Data Platform (CDP) and consider how you could use one for driving your marketing activities. He will look at the use of modelling, automation, optimisation and a pinch of AI to help take practical steps to use your new platform.

 

James will help you address questions such as:

  • How do I determine what products to offer customers who have purchased before?
  • How can I maximise the value of a customer relationship in the shortest time with practical steps to create automated campaigns?
  • How do I detect customers likely to cease buying?
  • What can I use all this transaction history for?

Attend the session to learn more.

Richard Tomlinson
Head of Data Science

CACI

Data Science is in the ascendancy, but some of the language and techniques being used are bewildering.

 

Richard cuts through the jargon, and explains what AI and Machine Learning really are.

 

He’ll dispel a number of common data science myths and describe some of the work that CACI are doing in this exciting field.

12:30am

WHAT’S TECH GOT TO DO WITH IT?

Darron Gregory
Principal Consultant
TAP London

New tech is both exciting and worrying. With pressures to integrate, automate and continually optimise, where do we find the time to think about the customer?

 

We will look at the best way to get the most out of your investment in marketing technology.

1:00pm

LUNCH

2:00pm

DATA SCIENCE: FROM SCIENCE TO TECHNOLOGY - TAKING MATHS INTO THE REAL WORLD

Christine Foster
Managing director for innovation

The Alan Turing Institute

 

Taking research and applying it to real-world use cases is at the heart of The Alan Turing Institute’s innovation strategy. This is a two-way process: finding the right projects for researchers to tackle and ensuring organisations are aware of the leading-edge mathematical and computational techniques available. The focus is always to accelerate the transition from science to technology. In this session, Christine will explain how the Institute operates, the impact of emerging techniques and the role of proprietary data, as well as providing some examples of projects which have gone live.

 

2:20pm

AI: BUST THE MYTHS, BEAT THE MARKET

Orlando Machado
Chief data scientist

Aviva

 

Aviva is disrupting the insurance market through its radical adoption of data science and a willingness to transform processes and business models using its outputs. Applied AI is a prime example - instead of chasing mythical use cases, it is finding market-beating deployment opportunities. In this session, Orlando will provide examples ranging from frictionless customer experience and a new subscription model for insurance through to granular data-driven models for underwriters that are changing their pricing of risk.

 

2:40pm

Panel discussion:

TAMING TECHNOLOGY FOR AUTOMATIC RETURNS

Christine Foster, The Alan Turing Institute
Simon Kaffel, HSBC
Orlando Machado, Aviva
David Reed, DataIQ (moderator)

An interactive discussion and Q&A session using Slido to gain delegate responses to polls.

 

3:00pm

AFTERNOON BREAK

3:20pm

ANALYTICS: PUTTING PROFESSIONALS BEHIND THE CONTROLS

Ramneet Julka
Head of advanced analytics consulting practice

Barclays UK

Creating an internal analytics consultancy is not just about building a data asset and automating processes, it requires a shift in mindset and the adoption of professional ways of working. Embedding standards and building soft skills are what will create the right environment for new analytics-driven services. In this session, Ramneet will describe how Barclays has leveraged its information, skills and client relationships to develop a new business model.

3:40pm

DATAOPS: DEFINE, BUILD, AUTOMATE, REPEAT

Simon Prinn
Senior manager - strategic data ops

Walgreens Boots Alliance – global brands

You don’t have to be a global digital platform like Amazon or Google to recognise the huge potential of automated data ops. As the underpinning for both data engineering and data science, this approach gets data sets into the shape and places where it has the biggest value and impact. In this session, Simon will outline how WBA has established a global data ops process and the mindset which needs to be adopted alongside the technology.

4:00pm

Panel discussion:

GETTING THE CULTURE RIGHT

Justina Bertuch, Sainsbury’s
Judith kline Holthaus, Whitbread
Ramneet Julka, Barclays
Simon Prinn, Walgreens Boots Alliance
David Reed, DataIQ (moderator)

An interactive discussion and Q&A session using Slido to gain delegate responses to polls.

4:20pm

CLOSING REMARKS

David Reed
Knowledge and strategy director

DataIQ

4:00pm

DRINKS AND NETWORKING

 

Attendee Info

Venue:

The DataIQ Summit 2019 will be held at etc. venues St Paul’s, 200 Aldersgate, St. Paul’s, London EC1A 4HD.

 

 

Attendee list

Data leaders from the following companies will be attending DataIQ Summit 2019:

£295.00 (+£59.00)
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