davidr's blog

Don’t like the ICO’s 12-step guidance on GDPR? Try Alcoholics Anonymous

As the calendar rapidly counts down towards 25th May 2018, organisations are trying to speed up their GDPR compliance programmes. One frustration that is regularly expressed is that the 12-step guidance put out by the ICO is not clear enough. So are there alternatives which might better serve the purpose?

Lack of data science skills a barrier to brand relationships

New research reveals that a significant data science skills gap is preventing businesses from delivering a personalised customer experience and accurately calculating ROI, with 40% of marketers believing a lack of data and analytical skills is preventing them from delivering effective CRM strategies, says Nick Evans of Jaywing. 


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