Latest Blogs & Articles

Performance analysis is changing the way sports are viewed. Spectators can now ‘see’ inside a rugby scrum and coaches can 'remember' a whole match instead of just a part of it. Toni Sekinah speaks to Simon Bittlestone, managing director of Metapraxis, and Duncan Locke, senior performance analyst at the RFU to find out more.
A global survey of consumers found that two-thirds are willing to share personal information with companies if they get enough value in return. Rachel Barton, a managing director at Accenture Strategy, tells Toni Sekinah what “digital trust” is and why it is important to customers who give companies a bigger window into their private lives.
Automation of decision making can be dated back to the invention of language, but it is being accelerated now by artificial intelligence and machine learning. Cloudera CTO Amr Awadallah explained to DataIQ why this sixth wave is breaking and what organisations need to do to avoid drowning.
To retain its luxury positioning while increasing conversion rates online, Italian fashion retailer LUISAVIAROMA has adopted an AI-driven marketing platform and seen a 400% uplift as a result.
While GDPR is often viewed from a purely legal and compliance perspective, data management processes could go a long way towards meeting the new obligations - and also present significant business opportunities. Jim Conning of Royal Mail Data Services explains.
More women than ever are entering the data industry, but diversity is still very much a work in progress, as delegates at the third annual Women in Data conference discovered. Toni Sekinah gives her take on the event.
After a full house of over 450 women (and a few men) were inspired and encouraged by speakers and fellow attendees at the third Women in Data 2017 conference last week, where do they turn to keep the conversation going? Toni Sekinah does some digging.  
Draper and Dash offers off-the-shelf analytics modules for healthcare providers, helping them to optimise waiting times and bed capacity among other issues. DataIQ’s Toni Sekinah speaks to founder and chief executive Orlando Agrippa about the work it is doing with over 60 hospitals in the UK, USA and Australia.  
A lot of the discussion around machine learning is very theoretical, with thousands of research papers published on the topic per month. Marcin Druzkowski, senior data scientist at Ocado told the audience at DataIQ Future, how he used machine learning to solve a tangible problem for his company – speeding up communication between customers and the contact centre. Toni Sekinah reports.  
This year's Information is Beautiful Awards showed the creative diversity of how data can be visualised. But they also showed that one-off projects and business intelligence are moving closer together, as David Reed discovered.
What has the biggest impact on a marketing campaign - creative or data? It's an old question given fresh salience by the apparent dominance of data-saturated channels. But creatives don't view it as a black-and-white issue, as Charlie McKelvey finds out.
Contrary to the negative hype, the General Data Protection Regulation (GDPR) is a force for good for both individuals and marketers. The new Regulation empowers consumers by refocusing the attention on them owning their data, argues Jaywing's Inderjit Mund.
In April the UK government announced £109 million of funding will be put into driverless and low-carbon technologies. This commitment to autonomous vehicles was underpinned by the chancellor in the Autumn Budget, when he pledged that autonomous cars will be on our roads by 2021.

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