Latest Blogs & Articles

As organisations rush towards their digital transformations, they need to make sure they have done some of the basics, such as getting their data in order and taking people along with them. Lindsay McEwan of Tealium reflects on learnings gained from his company's recent user event. 
For the majority of consumers from five European counties, safety is the most important benefit that can be derived from data. This is according to two surveys commissioned by the Open Data Institute. Toni Sekinah discussed this, as well as differences and similarities between the countries with Peter Wells, head of policy at the ODI.
Data and Democracy in the Digital Age, a report from The Constitution Society analysing the issue of the misuse of data for political ends, has come up with six recommendations aimed at effecting real and positive change in regard to the use of personal data by political parties. Toni Sekinah reports.  
With the constant creation, analysis and storage of data taking place all around us, people need to be able to understand the language of data. This is not only true from a business context, but from a consumer and citizen standpoint as well. Toni Sekinah spoke to Jordan Morrow, global head of data literacy at Qlik, and Peter Wells, head of policy at the Open Data Institute about why corporations and the general public need data literacy. 
If you are making plans for your digital technology and data protection in the next three years, you should get familiar with what the ICO has in mind. Lindsay McEwan of Tealium takes a look at the core priorities and goals, as well as what they mean for the data industry.
Awareness of the issue of bias in artifical intelligence is increasing, as are its negative consequences. But what are the ways to eliminate it and ensure that the decisions and processes made by AI systems are fair for all users? Toni Sekinah reports on one platform called the Algorithmic Justice League that is trying to do just that. 
Surveys carried out on behalf of the Open Data Institute have revealed that the willingness of consumers to share data with particular types of organisations varies widely across six European nations. In the Netherlands 71% of consumers are happy to share their data with healthcare providers but just 3% of German consumers have the same level of trust in social media platforms. Toni Sekinah reports.
For Jean-François Puget, IBM distinguished engineer at IBM Analytics, automated processes can provide excellent return on investment to the companies that implement them but that value could be redundant if staff refuse to use them. At the Strata Data Conference in London, Puget conveyed to the audience the importance of bringing people on board when introducing automated processes to avoid the possible pitfall of end-user resistance. Toni Sekinah reports.  
According to a new report, companies that want to become data driven organisations should classify their employees according to their skill level in data or ‘data literacy,’ in order to deliver them appropriate training and support. The report also calls for organisations to introduce training programmes upskill their staff when it comes to data. Toni Sekinah goes through the report to understand how staff can be divided by their data ability. 
Should you be moving from a single to a universal customer view? From personalisation at every stage, through improved customer experience to sustainable data quality, the concept has much to recommend it, according to a new report by Experian. Toni Sekinah discovers what data practitioners think about the idea.
The analytics team within Barclays Information Business, working with colleagues across the bank, has developed a new approach to the issue of financial vulnerability which moves away from a narrow, product-specific view to an holistic, customer-centric approach for both consumer and business customers. 
James Breeze, head of marketing operations at O2, is preparing to move on to the next chapter of his career. At the DataIQ Summit, he reflected on the past eight and a half years at the telecommunications company and offered some words of advice on making the most of analytics from a CRM perspective. Toni Sekinah reports. 
Ciara Bosworth, head of CRM, data and customer services at the British Heart Foundation and Howard Ormesher, group CRM director at IM Group are two data leaders who have had challenges implementing data-driven approaches at their respective organisations. During the first two presentations at the DataIQ summit, they told delegates how they overcame those challenges and the successes they have seen. Toni Sekinah reports.

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