The Shortlist

We are delighted to announce the shortlist for the DataIQ Awards 2018; recognising excellence in data and analytics. The awards will be held on Wednesday, June 27 2018. To book a table please email Ellie Murphy at


Data and analytics leader of the year

Individuals who have provided leadership both to the data and analytics team they head up and also within their organisation (client-side or vendor) by giving the practice visibility, status, credibility and sustainability.
  • Graham Davis | Ageas Direct
  • Judith KleineHolthaus | Whitbread
  • Niall Rowantree | TEPUK
  • Sandra Stanley | dunnhumby
  • Stuart Kelly | Reed Exhibitions
  • Aykut Sadi | Lifetime Learning

New talent award

Individuals or teams within client or vendor organisations aged under 30.


  • Taisiya Merkulova | Photobox
  • Ben Carroll | Whitbread
  • Romana Reznickova | Arsenal FC
  • Dean Riddlesden | Walgreens Boots Alliance
  • Charmaine Whittingham | Barclaycard
  • Remy Maguire | Photobox


  • Adam Hornsby | dunnhumby
  • Anna-Lee Bridgstock | Wunderman
  • Tom Bates | Havas helia
  • Ross Gartshore | Merkle Aquila
  • Abhinay Bhasin | Dentsu Aegis Network
  • Seb Bennett | DataTalk

Customer/CRM champion

Individuals or teams within client-side or vendor organisations who are advocates for the customer-centric view.
  • Arsenal FC CRM Team
  • Stuart Kelly | Reed Exhibitions
  • Information Business Analytics Team | Barclays

Best data and analytics team 

Any team working in data management, data governance, customer analytics or any other data and analytics practice either client-side or vendor.
  • Riviera Travel Insights Team
  • Private Banking Data and Analytics | Coutts
  • Royal Mail Advanced Analytics
  • BMJ
  • Insight & Analytics at The Telegraph


  • MarketReach Data Planning Team
  • Callcredit’s Insight Team
  • Wunderman's Data and Analytics Team
  • Havas helia Royal Mail Extract Team
  • Business Data Partners



Breakthrough with data

Any organisation, client-side or vendor, which can show it has achieved significant uplift in a target metric through the application of data and analytics.
  • Enabling positive policing: a golden nominal solution | Cleveland Police
  • Service Reservoir Bacteriological Compliance Predictive Model | Dŵr Cymru Welsh Water
  • Sainsbury's: Intelligent Agriculture | DACE
  • British Airways & Merkle Aquila
  • Payments Data For Public Good | Barclays & Office for National Statistics

Transformation with data

Becoming data-driven or adopting evidence-based decision-making, any client-side or vendor organisation that has embedded a new culture and way of working.
  • WISER | Dwr Cymru Welsh Water
  • Zurich's Data Transformation | Data Architecture and Analytics Team
  • Data Transformation at an Energy Giant | TEPUK & Merkle Aquila
  • Barclays Market & Customer Insights

Best place to work in data

Any organisation, client-side or vendor, that is so loved by its staff that they can’t wait to arrive at the start of the day and don’t want to go home at the end.
  • Sunlife Worklife | Data Insight team
  • Barclays Information Business
  • DACE | Sainsbury's
  • DASA (Data & Strategic Analytics), Barclaycard Business Solutions
  • Royal Mail Advanced Analytics

Best diversity in data programme

Any initiative (recruitment programme, outreach, conference, special interest group, etc) that has at its heart the goal of expanding the profile of practitioners in the data and analytics industry.
  • Merkle Aquila
  • MBN Academy/Data Lab MSc. Placement Programme
  • Diversity in Personalisation Insights | Walgreens Boots Alliance

Best development programme 

Any organisation that has established clear, effective and sustainable personal development, career progression, training programmes or data apprenticeships, either client-side or vendor.
  • JLR Analytics Graduate Programme | Jaguar Land Rover
  • RAPP Code
  • Business Data Partners Graduate Programme
  • Digital and Technology Solutions Level 6 Apprenticeship | Santander UK


Best GDPR programme (client-side)

Any end-user, client-side organisation which has pursued GDPR compliance through a holistic approach.
  • Your Data Matters | Information Commissioner's Office / Squad
  • RBS Data & Analytics GDPR Programme Team
  • BBC Platform Operational Privacy Team
  • Single Governance View | Royal Mail Data Services 

Best GDPR solution (vendor)

Regtech vendors, compliance service providers, GDPR consultants offering market-leading solutions to address the new Regulation.
  • UniFida | Berry-Thompson
  • Experian Data Qualtiy
  • Consentric
  • Havas helia - GDPR solution
  • GDPR Toolkit | DQM GRC

Best use of data in a marketing programme 

Any example of outstanding data-driven marketing - this can be a process, solution or campaign.
  • Stagecoach bus UK | Hippo
  • Keeping the love in the Coffee Club | R-cubed & Costa Coffee
  • Report Central with Umbrella Supermarket
  • KONA Campaign for Hyundai | Paragon Customer Communications
  • Customer Analytics Driven Customized Campaign Engine |Opet Petrolcülük A.Ş
  • English Heritage & Havas helia

Most innovative analytics solution

Vendors, consultancies, analytics teams or even a technique or technology that has analytics at its core.
  • Enigma Campaign Planning tool | Really B2B
  • From B2B to B2P | DBS Data
  • Always On | RBS Data & Analytics
  • Supertanker Prediction | The Gregario Analytics Team

Data-driven product or service of the year 

Data sets or services, either B2C or B2B, which meet a compelling business need.
  • Alteryx
  • SONAR | DBS Data
  • Payment Acceptance Optimisation | Barclays
  • Trusso | Experian DataLabs
  • adZU by Code Worldwide

Most innovative data management solution of the year

Technology that has introduced a breakthrough approach to an aspect of data management that was previously not possible.
  • SwiftCore from The Software Bureau
  • Bureau Services from DBS Data
  • InfoSum
  • TEPUK & Merkle Aquila