Sports retailer Decathlon launches its sports activity and advice platform, PLAY, which offers users informative articles about different sports and the opportunity to book sessions to play those sports at the facilities of partner gyms, studios and leisure providers. Toni Sekinah speaks to Decathlon UK’s Siggy Simon too find out more.
AI is currently one of the top trends in the beauty industry, but how is it being applied aside from apps that enable virtual make-up try on or product personalisation? Toni Sekinah speaks to Nidhima Kohli of Beauty Matching Engine to find out how her platform uses reinforcement learning to help brands and retailers improve the buying experience of their customers.
Can data be utilised to improve and even turn around this sorry state of high street shopping affairs? Perhaps. According to three experts, this can happen if physical retailers make of the most of the advantage they have over online-only retailers. Toni Sekinah reports.