The outsized role data science played last year has positioned the industry to thrive in 2021. Profusion’s Natalie Cramp considers some big changes over the next 12 months that will dictate how data science is used by organisations over the next decade.
Retail recommendation engines do a passable job at inspiring customers to make routine purchases. But what about something as unique as perfume? Can you automate this most personal of choices? Natalie Cramp of Profusion takes the lid off how AI is doing just that.
As easing of lockdown starts to look like a possibility, there are many unknowns about consumer behaviour that need to be addressed. Data science can help and it is no longer the preserve of large organisations, SMEs can benefit, too, argues Natalie Cramp of Profusion.
Many of the roles in our sector did not exist ten or even five years’ ago. So, how do we expect young people to understand them? And how do we expect teachers to inspire, engage and excite young people about the opportunities? Natalie Cramp of Profusion suggests a solution.