Ross Tuffee: Building resilience for the tech-driven future

Tuffee is a tech sector entrepreneur who started his career as a management consultant with Ernst & Young and was invited to join the management team of one of its clients, First Choice (now TUI Travel). He moved to Scotland in 1997 to work for Diageo, mainly in business change and IT roles, focusing on how technology can enable change for both consumers and employees.

Ten years ago, he set up Dogfish Mobile (now Vidatec), just after Apple launched the iPhone. Dogfish Mobile was an enterprise mobile software development company focusing on the delivery of behaviour-changing solutions for businesses, organisations, customers and employees.

DataIQ (DIQ): First of all, can you give us a sense of what you will be covering in your session at ScotSoft?

Ross Tuffee (RT): I’ll be part of a panel talking about developing digital offerings when the market doesn’t yet exist…We will be looking at challenges like, how do you work out what the market needs? What do you offer and how do you approach the market? What skill sets do you need in your team to deliver solutions?