In this edition, David Reed talks personalisation with Miriam Vizvary, director of applied analytics at Sky. We discuss how data needs to get into the operational realm to transform customer service.
And also in this edition, the tables get turned and David is interviewed about his new book, "Becoming Data Literate," by Jess Middleton, editor and senior research analyst at DataIQ.
Follow this link to order your copy: harriman-house.com/becomingdataliterate
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