DataIQ has partnered up with Tech Nation UK to find out what happens when a dataset is interrogated to find insights. In this third and final entry, Diana Akanho of Tech Nation UK explains how her report on jobs and skills in the tech industry was concluded and presented, and what plans are in place for a similar project in the future.
The jobs and skills report is now finalised and published with the title ‘A Bright Tech Future’. The report is also available online.
’Reviewing’ and ’execution’ are the final stages of the data project and this involves checking analysis and getting feedback from stakeholders - both internal and external.
Once the report is finalised it is about deciding how to bring the insights from the report to life and communicating this to the audience.
It is hard to gauge the impact, apart from looking at the page views. However, the feedback we got from the event was very good. It had a very different feel to the Tech Nation Report which was more formal and had a different type of audience.
This launch was during London Tech Week and we had people from government, investors and entrepreneurs but also students and graduates that were job hunting and people who just wanted to attend something during London Tech Week, and people from different industries working with startups. It was a very mixed audience which meant I could be a bit more creative in terms of delivering the findings.
We launched our report at the Barbican, with a mixture of guests. They included our CEO, Gerard Grech, MP Margot James, and Joel Farrow from Hibob the sponsor of our report, gave the audience an introduction to their online HR platform. George Windsor, our head of insights, presented some key findings and stats from the report.
When planning the launch event with George, I said I didn’t want to do a presentation. I wanted to do a questionnaire to get them involved because I really don’t want to just start talking at people. I don’t enjoy that, it gets boring. So he presented a few slides and I did a questionnaire.
I included Slido - an audience interaction tool - which was really fun, they enjoyed that bit and the audience was very engaged. It was just three questions asking about the median salary of a role, which job they thought offered the highest median salary. I knew everyone would think the answer was data scientist, but it was full stack developer. When the audience found out, they were shocked.
I could see the reaction live from the audience which was really nice. The last question was ‘will there be a net increase in jobs, decrease in jobs, or will there be no such thing as jobs by 2040?’ There was no right or wrong answer for that one.
Our guest speaker was Bonita Norris. From 2010 to 2011 she was the youngest woman to climb Mount Everest. She spoke about the mental challenges of climbing Mount Everest. Her message was it is ultimately a step by step process, although most people are just interested in the end result and not the actual journey.
Bonita’s speech was followed by a panel, who discussed the importance of hiring, but even more importantly, retaining talent within a business.
Next year we’ll be doing a bit of an update on the jobs and skills report but also look at changes of some of the key findings year-on-year. I’m sure there’ll be new things to talk about, or I could just review how the landscape of digital jobs have changed.