DataIQ has partnered up with Tech Nation UK to find out what takes place when interrogating a dataset to find insights. With entry number two, Diana Akanho takes us through the second stage of a data analysis and presentation project, with a recap of the planning stage and an explanation of the doing stage.
Here’s the second entry of Diana Akanho, senior insights manager at Tech Nation.
This project can be broken down into four stages: planning, doing, reviewing and execution.
The ‘doing’ stage is when the main bulk of the analysis takes place. Reviewing and execution are the final stages of the data project and this involves, checking analysis, getting feedback from stakeholders - both internal and external. So, your execution will be in regards to how you want to deliver your insights, whether that be through a report and presentation, or a launch event.
The planning stage took two weeks. The main obstacle in that phase, which was overcome, was deciding what tool to use in order to handle ‘big data’.
In terms of the hypothesis, we had the belief that demand for roles in the digital tech sector was increasing; this is proving to be true.
I saw that patterns became apparent with the type of roles that offered the highest median salaries, and the locations where there was a bigger demand for digital tech roles.
Beyond this, we wanted to explore different themes, such as employers demand for skills, roles and the changing nature of these across different locations within the UK.
My work process when doing data analysis is to initially get the summary stats to understand the overall picture of the data I am going to analyse. When I have gathered the insights, I think about how I want to visualise the data.
I am starting to get an idea of the conclusions I will reach. As I am analysing the data and understanding the insights, a picture is starting to come into focus. As a result of the insights, the title of the report was formed, ‘A Bright Tech Future’.
Whilst analysing the data, a few further questions arose.
We did end up looking at the other data sources such as the Labour Force Survey and the Annual Business Survey. George Windsor, head of Insights at Tech Nation, was responsible for this.
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