When Liz Brandt spotted the potential for a well-regulated, properly-legislated personal data eco-system and set up Ctrl-Shift in 2010, she was significantly ahead of her time. Since then, she has worked with Government, regulators, consumer groups and business to build their understanding of the economic and societal value of safe data sharing. A 2018 study by Ctrl-Shift, commissioned by the Department for Culture, Media and Sport, put the untapped economic potential in the UK at £28 billion.
Releasing this potential has seen Ctrl-Shift work on its Personal Data Mobility Sandbox programme - a collaboration of market-leading organisations representing a range of sectors, including Barclays, BBC, BT, Centrica, Facebook and digi.me, a leading data facilitator. Liz has been leading the programme in 2020 into two specific areas with social impact - mental wellbeing and consumer bad bank debt.
As Liz points out: “Asking consumers to gather their data for each new service, while offering uncertain guarantees about privacy, is in my view a recipe for failure. Personal data mobility empowers people to access their data from multiple organisations, while controlling with whom it’s shared and for what purpose. This consent-based data sharing enables the privacy-preserving creation of new value and digital tools for individuals.”
While an individual’s right to data portability is part of GDPR, the concept of data mobility goes further by enabling new and existing valuable services that leverage personal data safely and ethically. The underlying architecture enables the data to reside with the individual, rather than the organisation, drastically reducing the complexity and cost of data management. It also enables new digital services to be created far more rapidly. The economic importance of data mobility has a potential contribution to EU GDP of between 1% and 4% annually.
"For businesses, data mobility creates new landscapes of value, making them more relevant in people’s lives, creating new and sustainable value from data and creating a wholly new position of trust. For society, it opens up even greater opportunities where data-driven insight and decision-making can save money, streamline processes and even save people’s lives, if not certainly make them better,” she says.
Liz is a true pioneer in data. She is driving whole regions to think differently about government’s and society’s relationship with data - a transition that, in a post-Covid-19 world, will be essential as economies get back on their feet.