Achieving a single view of the customer has been a long-term goal for many organisations, but it often proves costly and elusive. As a result, businesses are unable to answer simple questions accurately, such as how many customers they have. BlueVenn solves that challenge by providing a unified customer data platform (CDP) with analytical capabilities in software-as-a-service form.
Using the CDP, non-technical marketers can analyse billions of data points in milliseconds and within hours of going live on the platform. Connectivity with key martech solutions means batch data loading can be scheduled with automated deduplication, cleansing and transformation. This combination of unified data, embedded analytics and campaign management has been transformational for many brands.
A major global cosmetic brand used BlueVenn in its UK operations to integrate data from 20 brands. This allowed it to identify that a particular type of make-up bottle, used by several of those brands, accounted for a high level of returns because of a manufacturing flaw. This was preventing customers from getting the right amount of foundation out of the bottle. A solution was found and put on sale, reducing returns and generating incremental revenue, together accounting for 11% of UK net operating profit in that year.
Subaru used the solution to understand its car sales in the after-market. This allowed it to tackle servicing, repairs and parts issues, leading to higher profitability, and also to suppress marketing to individuals who no longer owned a particular vehicle. New car sales have actually increased following this initiative.
VictoriaPlum.com recently adopted BlueVenn and discovered it had miscategorised 10% of customers in its gold segment who should have been labelled as platinum. This increased the forecast value of top segment by 52% and the gold group by 242%.