Andy Crisp, a veteran of the data industry, is excited about the stronger emphasis that businesses are putting on data when making decisions.
He began working at Dun & Bradstreet (D&B) in UK telemarketing sales in 2000 and after a series of other positions including delivery project manager and EU data strategy leader, he is now global data owner.
He said: “I’ve been with Dun & Bradstreet for 20 years and in that time there’s been a huge shift. We’ve gone through many cycles, the whole big data revolution and now the continuing rise of turning that data into more actionable insights with the use of artificial intelligence and many other new technologies. It’s been fantastic.”
“We want to be good custodians of the data."
Although ‘owner’ is part of his job title, he was sure to emphasise that his position is not about owning data but rather taking responsibility for it. “We want to be good custodians of the data that we’re bringing in house and be good stewards of the data,” he said.
"We keep a finger on the pulse of the everchanging, dynamic data landscape.”
He explained as global data owner, he and his team have four key objectives. The first is to keep a finger on the pulse of the “everchanging, dynamic data landscape” to stay aware of the new datasets that become available, which he admits is an enormous task.
The second is objective is to have a good understanding of the data they do have as they ingest tens of thousands of data producing millions of data points. This involves collaborating with the operations and data quality teams to create more robust KPIs and performance metrics to understand the impact of that data on their customers.
The third objective is closely related to data governance to see how the data performs to the set benchmarks. This is to make sure that they are meeting their customers’ expectations.
The final objective is about understanding the data needs. Crisp said this involves answering the following questions. “What are the client needs? What are the product needs? What data do we need to ingest, acquire or adapt to make sure we are meeting those ever-changing needs?”
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