Diana, an Italian agency that creates, manages and promotes the online trade of fashion brands, is using Boomi for data integration.
Brands such as sports and footwear company Diadora and luxury shoe retailer Sergio Rossi engage Diana to design, develop and manage their websites, look after their warehouses and operations, and take charge of their customer care, which involves a huge amount of data.
However, CTO Valentino Baraldo made it clear that he and his team at Diana are more techies than they are fashionistas. “Our main focus is on the development and the design. We are renown for the quality of the design. We care a lot about the details because we are engineers who happen to work in fashion.”
Baraldo said the most important data they receive is product data which essentially gives an electronic identity to a physical product. It includes information like the names and sizes of the product and attributes necessary to sell it online. They also take in data about inventory levels for stock stored in the warehouses. The main difficulty of dealing with all this data is managing the lifecycle of it, from the ingestion to the final export.
The CTO said there were two main problems. The first was the master data management, a challenge faced by not only Diana but by its clients as well, which involves managing master data to perform the right operation on it. He expanded with examples of “quality assurance tests or data enrichment or other kinds of operation that you have to perform on master data and the awareness that you have to define a golden record.”
The second challenge is integration of data from so many systems from complex businesses. Baraldo said that in this case, it is ideal to have a system that manages the product information and can also manage inventory levels and orders, to consolidate the inventory at and dispatch orders from different locations.
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