Data and analytics articles

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

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Knowledge

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

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Data and analytics articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Business decisions based less on trust and more on truth

20 Dec 2019by Toni Sekinah

Dun & Bradstreet, a business information data company that provides business credit reports, has over 330 million business records on its Data Cloud. Andy Crisp tells Toni Sekinah about his observation having completed 20 years in at Dun & Bradstreet and what it means to ‘own’ data at the company.

Siemens and Anthony Nolan getting the most from analytics

21 Nov 2019by Toni Sekinah

Electronics giant Siemens and blood cancer charity Anthony Nolan are both improving their data practices with a self-service analytics platform. Toni Sekinah hears from Jon Cajacob and Franky Stephenson who say that self-serve analytics is making their organisations more efficient and more productive, and the charity data is no longer in a ’shack’.

How Samsung Europe eradicated silos and aggregated data

16 Sep 2019by Toni Sekinah

Data aggregation is about breaking down silos and collaborating for the benefit of customers, according to Daryl D’Cruz of Samsung Europe. He told Toni Sekinah what winning the Data Aggregation prize at the DataIQ Awards meant to him and how the approach he used could be applied on a global scale.

Managing the data running through Asics

29 Aug 2019by Toni Sekinah

Chris Drouin of Asics Digital deals with consumer analytics and insights, machine learning models and data-driven solutions. He spoke to Toni Sekinah about the dream at Asics, a sports brand specialising in running shoes, of a single customer view as well as the benefit of moving to a cloud-based data warehouse.

Data visualisation – What’s Bauhaus got to do with it?

04 Jul 2019by Andy Cotgreave

The Bauhaus art school was founded 100 years ago this year. The global design movement initiated by the school’s foundation changed architecture and interior design forever. Has it also influenced the field of data visualisation and communication?
Tableau’s Andy Cotgreave considers.

Receipt Bank in receipt of customer insight through data

08 May 2019by Toni Sekinah

Receipt Bank automates the data entry and data capture of invoices and receipts by making use of cloud computing. Steve Lucas tells Toni Sekinah how the big data analytics platform it uses made access to customer insights quicker and easier.

How TUI is getting to a dream data destination

01 May 2019by Toni Sekinah

Kinnari Ladha of TUI Group has some words of advice for fellow data professionals seeking to gather, draw insight and benefit from customer data. She points out the questions they should ask themselves. Toni Sekinah reports.

Why does the history of data visualisation matter?

29 Apr 2019by Andy Cotgreave

Data analysts may feel their struggle to make data comprehensible through great visualisation are dealing with a 21st Century problem. But as Tableau’s Andy Cotgreave explains, it is a problem with a 250-year history that’s well worth understanding.

Using intelligence to tell the story of analytics

24 Apr 2019by Toni Sekinah

Suki Fuller is an analytical storyteller with a background in intelligence. She tells Toni Sekinah what her job entails and how her unconventional education and career path led her to this role.

Getting GoCardless to go data driven

17 Apr 2019by Toni Sekinah

When Jonathan Palmer of GoCardless joined the company, he was tasked with turning it into an increasingly data driven company, specifically from a business intelligence point of view. He speaks to Toni Sekinah about the tools and platforms he uses and why it was easy to get adoption of the data driven culture.

Market Insight

Join the dots: Why tackling data issues is key to digital transformationIn Partnership with Experian

This report, a collaboration between DataIQ and Experian, is a deep dive into the how and why of digital transformation as well as the role data quality and ...

Improving marketing effectivenessIn Partnership with Jaywing

Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which ...

The definitive guide to ETL & data integration for marketersIn Partnership with Adverity

Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process ...

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