Technology is to buzzwords as jam is to wasps. But don’t let the jargon put you off - underneath these terms there are innovative approaches that can help to transform your business. James Eiloart of Tableau explains why data democratisation is one such example.
Pet owners superstore Pets at Home took home the prize for Customer/CRM Success at the DataIQ Awards this summer. It displayed impressive numbers related to customer retention and brand loyalty. Matt Lawrenson and Andy Wood of Pets at Home’s marketing agency Go Inspire told Toni Sekinah what other companies can do to set up a successful loyalty programme.
Mark Powell works with baggage data at the UK’s busiest airport Heathrow, looking at ways to improve the efficiency of the handling of luggage through one of the world’s biggest transport hubs. He tells Toni Sekinah what other types of data he would love to get his hands and how light can be used to track a bag.
At the UK MotoGP at Silverstone over the August bank holiday weekend, I was fortunate to be invited to meet the Ducati team and its technology partner NetApp to find out just how important data and soft skills are at the pinnacle of motorcycle racing.
The creation of the Cambridge Centre for Data-Driven Discovery (C2D3) earlier this year combined the high standards of research at the University within a unified resource centre that also pulls in up to ten research partners from across industry. David Reed found out more.
Salary expectations in the data and analytics industry have been greatly inflated by the hype surrounding this sector, especially for data scientists. But when even data quality practitioners are demanding a premium for their skills, what can employers do? David Reed considers.
Sports retailer Decathlon launches its sports activity and advice platform, PLAY, which offers users informative articles about different sports and the opportunity to book sessions to play those sports at the facilities of partner gyms, studios and leisure providers. Toni Sekinah speaks to Decathlon UK’s Siggy Simon too find out more.
Seven health data hubs are to be set up across the UK to speed up research for new medicines, treatments, and technologies that support quicker diagnoses and save lives. Toni Sekinah hears from Amanda White, of Health Data Research UK to find out more.
Data scientists work in a multitude of industries, applying similar principles to different scenarios. Asitang Mishra of NASA’s Jet Propulsion Lab told an audience that what he thinks those principles are and how he applies in them in the context of the US space agency.
Trust in data not only increases your level of compliance, it can enhance the accuracy of the decisions you make. But only if you really believe the data you are presented with. Caroline Worboys of Outra explains why confidence scores are the key tool for achieving this.