Data IQ
News

News

Articles

Articles

Reports

Reports

Market Insight

Market Insight

Conferences

Conferences

Awards

Awards

Member Workshops

Member Workshops

Leadership Events

Leadership Events

Recognition
DataIQ 100

DataIQ 100

Advisory Board

Advisory Board

New to DataIQ?
Knowledge
News

News

Articles

Articles

Reports

Reports

Market Insight

Market Insight

Events
Conferences

Conferences

Awards

Awards

Member Workshops

Member Workshops

Leadership Events

Leadership Events

Recognition
DataIQ 100

DataIQ 100

Advisory Board

Advisory Board

New to DataIQ?

You are viewing 1 of your 3 guest articles for this month.

You can access an unlimited number of articles for free by registering with DataIQ.

Register

Already registered? Login

To get people to buy into your data idea, take them on a journey

During the Gartner Symposium ITXPO, I’d heard that one of the exhibitors had mapped out the five stages of the journey to intelligent data management. I pinned down the people behind this roadmap. Serge Robe, regional product marketing director, and Thomas Sandner presales manager for Germany at information technology company Veeam, gave me a rundown of those five key steps.

Linked InTwitterFacebook
camel caravan desert1.jpg

They told me that the first thing to do is protect the business of your enterprise and thus protect the data. The best way to do that is to backup the data. Robe said that this is often a step that businesses pay insufficient attention to.

 

Robe stated: “You backup, you think you are OK. But you have to make sure that you recover correctly. And recovery is much more important than backup, in fact.”

 

The second step is aggregation which involves having a complete view of the data, no matter where it is. The data could be located on private cloud, on public cloud, in a data centre, and in SaaS products like Office 365. Sandner said that this phenomenon of data residing in many private, virtual and cloud locations is known as ‘data sprawl’.

 

Step three is to ensure there is visibility of the data, and step four is about the orchestration and portability of data to allow business continuity – “making sure that data is in the right IT infrastructure before things can happen,” said Sandner. He said that an example of orchestration is the scaling up or down of resources to accommodate fluctuating workloads.

 

And the fifth and final step is “really intelligent data management,” which is not really a step and essentially the destination.

I had to give it to them. Their explanation-roadmap worked on a non-expert in data management like me. The Veeam people showed me that if you want someone to understand your concept or way of thinking, take them on a journey. And if you are trying to sell them something, make sure your product, service or idea is the destination.

 

Almost certainly this technique could be used for other sectors and services. Perhaps you need to explain to other business units why proper data processes will optimise efficiency. Or maybe senior decision makers need to be convinced as to how better data quality can lead to happier clients.

 

Whether you are selling or serving, if you can give the directions to a favourable destination, you are probably in with a win.

 

This is a blog and represents the view of the author.

Linked InTwitterFacebook
Add New Comment
If you would like to comment please Login

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Next read

Driving data marketplace for improved junction judgments

Driving data marketplace for improved junction judgments

Next event
DataIQ 100 - Day of Data

DataIQ 100 - Day of Data

Sign up for DataIQ

Access to all data news and articles
Access to DataIQ 100 profiles - the most influential people in data
Invitations to leading industry events
Everything delivered to your inbox

Next read

Assess biased algorithms with an ethical matrix

Delivering data and parcels in real time

Reducing road traffic accidents with Predina predictions

You may also be interested in

The long road to digital transformation

The long road to digital transformation

Boomi and Diana integrating the data of digital fashion

Boomi and Diana integrating the data of digital fashion

Data start-ups celebrated with ODI’s Data Pitch awards

Data start-ups celebrated with ODI’s Data Pitch awards

Data is not the new oil say Prof Sir Nigel Shadbolt and Sir Tim Berners-Lee

Data is not the new oil say Prof Sir Nigel Shadbolt and Sir Tim Berners-Lee

Data IQ
Twitter
Linked In
DataIQ is a trading name of IQ Data Group Limited
5th Floor, 10 York Road, London SE1 7ND
Registered in England: 9900834
Tel: [+44] 203-829-1112
Copyright © IQ Data Group Limited 2019