On the face of it, the study of comparative politics and data might not have much in common. However, for Tess Merkulova, lead performance analyst at Captify, the similarities are so clear that she has used the former as an academic foundation for the latter.
She said: “At the heart of it, comparative politics tries to establish a relationship between a number of factors that lead to an outcome through either quantitative or qualitative methods,” she said. “It’s a study of A/B tests to a certain extent.”
"Once you have the basics, you can go in any direction."
The postgraduate degree gave her a theoretical base of available methodologies and taught her how to chunk a larger problem into smaller ones and find the best methodology to solve each one. In addition, she gained practical knowledge of R and other modelling techniques. “Once you have the basics, you can carry on in any direction,” she said.
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