We should all be thankful to The Guardian for covering data and privacy stories more than any other large news provider. But also for this: http://www.theguardian.com/why-your-data-matters
If you haven’t already seen it, I suggest you watch the video - it’s only 1:35 long. Seen it? Great! A few months ago, I blogged about the idea that corporate data responsibility will become a marketable asset. The premise was that consumers will start to care about what happens to their data and that being best at not abusing it will be a good thing.
It’s the same concept as recycled packaging for products - you know the business involved is choosing to be a bit more responsible than it has to be, so you like them more and may form a preference for their product. It seems that The Guardian has beaten everybody to it with this succinct explanation of:
· who it is;
· why it needs money;
· how it is making money using our data;
· the advantages of this business model;
· how the data can serve us as well as them.
If you were going to look up a how-to on communicating your data model to your audience, that would probably be it.
Communicating your data model to your audience is handy for separating yourself from your competitors, showing that you’re taking the lead in protecting us and helping us to protect ourselves, too. It’s another way to get ahead and differentiate yourself from your competitors.
Much the same as the food safety market, it’s the premium businesses that care about being diligent and having this extra layer of transparency and security. I don’t expect to see The Daily Mail letting us know how our data is used any time soon but if you look at Microsoft, for example are starting to talk about personal data security a lot more as it slowly shifts into the public eye
In the future, I expect to see a wider adoption of this type of activity amongst premium B2C brands and then trickling down to all businesses. Empowering the customer to control their data leads to better data quality in most cases, too.