The recent bad publicity that charities are receiving as a result of poor data and contact practice is risking significant damage to the whole sector. Already there are calls for tougher legislation and a new regulator with more bite.
Now is a time for action – but where to start?
These 16 points are my view as to how to tackle the issue – undoubtedly for many these practices may impact supporter income today, but they will help build vital trust with supporters and help ensure continued fundraising in the longer term.
Finally even after putting these actions into place you should ensure that you have a suitable plan for when it goes wrong - a positive, caring and professional approach could make all the difference...