Lisa Allen
Head of data management and requirements, data office
Ordnance Survey

J Cromack
Chief commercial officer

J studied Business Studies at the University of Derby and started to put his knowledge and expertise to good use immediately in technology companies, becoming CEO of TripleArc Plc by 2002. In 2008 TripleArc Plc was acquired by Office2Office Plc. J remained with the AccessPlus division delivering business critical services and later as Managed Services Development Director delivering the cross selling opportunities across the sectors of the group. In 2010 J moved to The GIG at DST, a leading Customer Engagement Agency in the UK and USA, as CEO. He was responsible for delivering competitive advantage to their clients, and their businesses, via timely, relevant and effective marketing communications; by harnessing knowledge of Big Data, cutting edge analytics and the latest technologies.Since 2015 J has founded BigDataHound, co-founded Revolve24, and become CEO of MyLife Digital subsidiary Wood for Trees Ltd which focuses on analytics in the charity sector. J brings his extensive knowledge and experience as the MyLife Digital Group CCO.

Robert A. Davis 
Vice president, international product management

Robert Davis is Vice president, international product management, International for MicroStrategy. He has over 17 years of experience in the data and Business Intelligence industries and has held senior product management, development, consulting, support, and customer success positions at Business Objects, SAP, and Tableau. Rob is passionate about helping organisations glean value from their data while helping people to overcome their natural fear of using data effectively in their day to day jobs. Rob holds a Ph.D. in Elementary Particle Physics from the University of Alberta in Edmonton, Canada.

Anita Fernqvist
Chief data officer
Zurich Insurance

Anita became CDO in 2017 after seven years at Zurich Insurance, starting as head of business change and IT in 2011, then working in central operations before becoming programme director for its strategic transformation programme in 2015. Responsibility for data analytics and architecture followed, leading to her current position. She is a member of the DataIQ 100 2018 

Ed Freed
Chief strategy officer
Code Worldwide

Ed combines the ability to work with clients on technology platform strategy, with years of experience of Agile and Lean technology delivery. Clients often find working within the constraints of their business to deliver innovation challenging. Ed’s team at Code help facilitate an incubator culture around projects, to turn innovative business ideas into platform reality. Ed has worked at Code for Ten years, with Clients including Samsung, Ralph Lauren, Burberry and Jaguar Land Rover. Ed also has unparalleled experience in gamification, building the world’s largest gamified business platform.

Outside of his day job Ed was one of the founders of Aparito - a startup that uses wearable technology for remote patient monitoring outside of the hospital environment. The Aparito platform is currently being used by the NHS and the American National Institute of Health, to monitor patients with a number of debilitating genetic diseases. 

Helen Hunter
Group chief data officer

Helen was appointed group CDO in April 2018 with responsibility for data and analytics across Sainsbury’s, Argos and Sainsbury’s Bank. She joined the company in 2010 as head of loyalty, becoming director of customer data and relationships in 2013. From 2015, she worked as director of marketing strategy and innovation, then as director of innovation. A critical thinker with strong people skills, she describes herself as having “a pinch of geek”.

Lindsay McEwan
VP & managing director, EMEA


Lindsay McEwan has almost 20 years of proven strategic leadership and commercial management expertise gained within leading marketing and technology businesses. His previous roles include Director of Sales at Adobe Systems UK, Managing Director at Neolane Software (acquired by Adobe) as well as positions with Oracle, TIBCO & Kana.

Robert McLaughlin
Head of digital analytics

Rob joined Sky in 2016 to leverage its data and pioneer the adoption of AI and machine learning as part of its business growth strategy. He has worked both agency-side (Blue Latitude, DigitasLBi) and client-side (Canon, Barclays UK) with a track record on bringing together complex martech with data and analytics across multiple vertical sectors.

Cayleigh O'Dwyer
Head of reporting and insight, digital data services
Target Group

As Head of Reporting & Insight, Cayleigh is leading the change in predictive analytics in the financial area. Working with a number of clients to ensure value driven decisions are made with strong data predictions. Cayleigh is currently working on new data driven technologies and leading the Target Group Ltd. data lab to help clients get ahead of the technology curve.
Manoj Pankhania
Head of visual analytics
Business Data Partners

Manoj Pankhania joined Business Data Partners in May 2015 as BDP’s Head Of Visual Analytics. He has a wealth of experience working with Qlik, Tableau, Power BI and SAS Visual Analytics. His skillset includes data modelling techniques, architectural design and VA best practices. Some of his consultancy work includes providing companies with health checks to ensure that their VA direction is on-track. Before BDP, he worked across many different sectors gaining a broad range of skills in the data analytics space - from data mining, data migrations, reporting to visual analytics. The underlying theme for his career path has always been about helping organisations get the best out of their data.
Mark Qualter
Head of artificial intelligence, commercial and private banking

Mark is currently Head of Artificial Intelligence, Commercial and Private Banking at RBS. Prior to this he led a project to redesign and transform the proposition for the Bank's SME Real Estate lending and was Managing Director for the North Region Real Estate Business. Mark has an MBA from Manchester Business School and a BA (Hons) in Hindi and Sinhalese from the School of Oriental and African Studies, University of London. Mark is the Chair of the Audit Committee and a member of the Nominations and Governance Committee.
David Reed
Knowledge and strategy director

David has a 25-year track record in journalism covering data and direct marketing in the UK. Contributing editor to Precision Marketing from 1992 until its closure in 2009 and editor of Data Strategy from 2005 to 2010, he has followed the evolution of data from direct marketing through CRM to its current status as a leading value-driver in business. He is a lifetime Honorary Fellow of the Institute of Direct and Digital Marketing and a member of the Direct Marketing Association's Roll of Honour.

Claire Thompson
Head of data innovation and AI

Claire Thompson is currently head of data innovation and AI at RBS, supporting the commercial and private banking sector. She is accountable for leading a team of data scientists, data engineers and web developers to deliver benefits for the business successfully using machine learning and AI techniques. While at RBS, her previous roles were head of customer analytics and, more recently, head of data enablement. Her key accomplishments within these roles included delivery of an AI decisioning engine, the design and execution of a digital data strategy and the implementation of data quality remediation projects that led to significant cost reductions. With a degree in applied statistics and over 20 years’ experience within financial services, she has a wealth of decision and data science experience at a strategic level and thrives on using data to analyse and solve complex, multi-faceted problems.

Sudip Trivedi
Head of data, analytics and connectivity
Camden Council

Sudip Trivedi is the head of data and analytics, and connectivity business partner at Camden Council. Central to his role is improving the quality of data within the borough and allowing more people to access that data. Trivedi has worked at the council for 12 years, in that time he has held a number of roles including senior business analyst and head of business intelligence. During his tenure, Trivedi was instrumental in incorporating a digital and data strategy “a first for a local government organisations“ into the overall organisational strategy of the council – Our Camden Plan. It states how the council will adapt services to the needs of its residents and business community going forward..

Margaret Wagner
EVP, EMEA growth officer

Margaret joined Merkle for its EMEA launch into the UK market in 2015. Since then she has led the growth platform for Merkle across both clients and sales. As EMEA’s Growth Officer, she is focussed on driving strategic value for our clients while creating new opportunities for Merkle. Margaret joined Merkle as SVP, growth director, responsible for driving growth across Merkle’s agency services and marketing solutions divisions and developing an integrated new business process to capitalise on the opportunities that joining DAN has brought to the company. Since then she is responsible for Merkle’s Sales and Client Platforms and management of our strategic clients.

Mike Weston
Managing director

Industry veteran and serial entrepreneur, Mike is Managing Director for Agillic, a Copenhagen headquartered technology business that combines AI with a customer engagement platform. Mike has been a central figure in the industry since 2005, when Silverpop acquired Digital Oxygen, the agency he had founded two years earlier. He spent the next few years growing Silverpop to an early market leadership position. In 2012, as the industry settled into a cosy world of “following best practice”, Mike created a pioneering data science consultancy at Profusion to overcome some of the obstacles present in the marketing technology landscape. He proved again that better understanding your customers is the key to more powerful marketing conversations – and significantly higher return on marketing investment. Mike believes that “…what was brilliant yesterday won’t be good enough for tomorrow.” Exciting as it is to amaze people with something innovative, unless you continue to create excellence, that initial amazement will quickly fade. That initial amazement should be the foundation for an ongoing commitment to continuous improvement and innovation. Mike appears regularly in news media (BBC, FT, Sky News) and speaking at conferences, globally.