Agenda

8:45am DOORS OPEN
9:15am

WELCOME AND INTRODUCTION

David Reed

Knowledge and strategy director
DataIQ
9:20am

USING ANALYTICS TO LOOK BEYOND THE OBVIOUS

Helen Hunter
Group chief data officer

Sainsbury's

As group chief data officer at Sainsbury’s, Helen is part of a leadership team that is driving transformation during a critical period for retailers. Tasked with leveraging the data and analytical assets of the grocery chain as well as multi-channel catalogue retailer Argos and also Sainsbury’s Bank, she is pioneering the application of data and analytics to business problems, while also building an effective, engaged and performance-improving culture.

In this session, Helen will share the high-level strategy being pursued by the group, as well as some of the innovative projects that are being delivered. By using analytics to look beyond the obvious, Sainsbury’s is starting to unlock truly transformational outcomes, such as with its agricultural data science that is examining the genetics of the most productive cattle on partners’ farms.

In this session, delegates will learn:

  • How Sainsbury’s is leveraging its Data and Analytics Centre of Excellence to drive innovation
  • Why successful projects are rooted in a deep understanding of real-world business problems
  • How ensuring buy-in across the organisation is key to the success of data-driven transformation.
9:40am

HOW DATA PLUS AI EQUALS BETTER CX

Robert McLaughlin
Head of digital analytics

Sky

“Everything Sky does with data is about improving the customer experience.” With that vision in mind, Rob is ensuring that the data assets are in place to support innovative applications of artificial intelligence and machine learning that will engage customers and drive business growth.

10:00am

HOW TO GET YOUR TRANSFORMATION KITE TO FLY

Margaret Wagner
EVP, EMEA growth officer

Merkle
10:20am

ROUNDTABLE DEBATE

10:50am MORNING BREAK
11:10am

THE GREAT DATA TAKEAWAY: LOYALTY PROGRAMMES OPEN TO DISRUPTION
Transform with Trust

J Cromack
Chief commercial officer

Consentric
 

JOURNEY TO THE INTELLIGENT ENTERPRISE: MILESTONES IN DIGITAL ANALYTICS
Transform with Analytics

Robert A. Davis
Vice president, international product management

MicroStrategy

As enterprises strive to become more intelligent, they are seeing the necessity of joining departmental and enterprise analytics in a single ecosystem while empowering those who have not previously used data in their day to day work to benefit from its transformative power in making business decisions. Achieving this vision must be approached in a step by step manner recognizing the definition of each milestone in an Intelligent Enterprise maturity scale and what components must be present in order to realize each milestone. In this talk, Rob Davis, Vice President of Product Management for MicroStrategy will present the vision of the Intelligent Enterprise, what is necessary in an analytics program in order to achieve this vision, and a step by step path for achievement of the vision including a more detailed analysis of two key potential chasms: adding agile departmental analytics to an enterprise business intelligence plan, and achieving a federated business logic and metadata layer that allows insights to be found across the business and quickly incorporated into business process.

 

IMPROVING SERVICES TO THE COMMUNITY THROUGH ANALYTICS AND DATA VISUALISATION
Transform with Insight

Manoj Pankhania
Vice president, international product management

Business Data Partners

Sudip Trivedi
Head of data, analytics and connectivity

Camden Council

Manoj and Sudip will explore how the council have transformed decision making by Data Visualisation tool (Qlik) deriving insight into Housing allocation, Parking, Repairs etc. A journey which started from a few BI dashboards which is now integral to the operating rhythm of the council making a real tangible impact in our communities.

11:40am

TRANSFORM WITH TRUST: THE CONSUMER PERSPECTIVE

Transform with Trust

David Reed

Knowledge and strategy director
DataIQ

 

MASS PERSONALISATION - MAKING IT A REALITY IN YOUR BUSINESS

Transform with Analytics

Ed Freed
Chief strategy officer

Code Worldwide

Companies are increasingly trying to deliver on “mass personalisation” of customer experience – The ability to send different messaging to different customers based on their behaviour, at scale across marketing channels. A lot of brands are finding that delivering on this capability is more than dropping the latest Martech stack into their business, and it can be difficult to know where to start. This presentation unpacks some practical steps to help make mass personalisation a reality in your business.

 

THE MARKETER'S DILEMMA: HOW TO WALK THE TIGHTROPE BETWEEN RELEVANCE, SCALE AND AVAILABLE RESOURCE
Transform with Insight

Mike Weston
Managing director

Agilic
12:10pm

TECHNOLOGY TAKES OVER TESTING EVERYONE'S TRUST
Transform with Trust

Lindsay McEwan
VP & managing director, EMEA

Tealium

 

GEEKS VS SUITS: BRIDGING THE DATA LITERACY GAP
Transform with Analytics

Fiona Sweeney
Director - Leadership in data

DataIQ

 

'INSIGHT-ENABLE' YOUR PERFORMANCE TRANSFORMATION

Transform with Insight

Cayleigh O'Dwyer
Head of reporting and insight, digital data services

Target Group

Cross-industry studies show that on average, less than half of an organisation’s structured data is actively used in making decisions—and less than 1% of its unstructured data is analysed or used at all. Having a coherent strategy for organising, governing, analysing and deploying an organisation’s information assets is a must to protect and leverage your data. In this session we will discuss how Target Group use clients’ data to drive insightful, effective change within their business and support managerial decision making to ultimately enhance financial performance.

12:40pm LUNCH
1:40pm

PROTECTING YOU AND YOURS

Anita Fernqvist
Chief data officer

Zurich Insurance

Three years ago, the legacy of data systems at Zurich Insurance was complex and fragmented with 20 disparate sources and uncoordinated processes, leading to challenges for managers and the customers they serve. To address this, a data office was created with the the goal of tackling the problem from the ground up.

What looked like a scary prospect on day one became a clear-sighted data strategy, organisational structure and an implementation plan. Having built the data asset and provisioned teams with decision-making tools, real improvements started to emerge.

In this session, Anita will talk through this award-winning data transformation and the journey it has taken Zurich Insurance on, as well as explaining the key role that coffee and cake play in creating a new data-led culture.

Get insight into the core role a data office and chief data officer play in transformation Learn the impact which self-serve tools have an business performance Hear how roadshows and internal communication are essential to success.

2:00pm

MAPPING THE FUTURE OF GEOSPATIAL DATA

Lisa Allen
Head of data management and requirements

Ordnance Survey

Ordnance Survey has been providing geospatial data for over 200 years, originally for military purposes and subsequently for everything from infrastructure planning to journey planning. During its time, it has gone through many transformations, but probably none more far-reaching than now. With geospatial data a fundamental building block for an ever-expanding range of services, both in the UK and globally, the demands for what type of data needs to be delivered and how that is achieved are changing fast. At the same time, government decisions such as the opening up of MasterMap are bringing about changes to the business model of OS. To ensure it continues to deliver the best geospatial data for the UK and beyond - and to secure its future as the most accurate and trusted provider - the government company is underaking a data-led transformation which includes the creation of a new Data Office. From the very heart of this process, you will learn in this session:

  • How OS is evolving its culture and the nature of the geospatial data it delivers;
  • How it has built a data function and the way this is engaging with the organisation;
  • What its roadmap looks like for using data to drive the current transformation.
2:20pm

COLLABORATION IS CRITICAL: LESSONS IN SUCCESSFUL DATA-DRIVEN TRANSFORMATION FROM RBS

Claire Thompson
Head of data innovation and AI

RBS

Mark Qualter
Head of artificial intelligence, commercial and private banking

RBS
 

Innovation is essential in sectors that are facing changing customer behaviour, shifting regulatory frameworks and disruptive new entrants. Data and analytics can play a central role in identifying opportunities and enabling new processes.

But in large organisations that have well-established cultures and legacy systems, change can be challenging. Which is why business partnering plays a fundamental role in any data-driven transformation. Developing initiatives through close co-operation between the lines of business and the data and analytics function significantly enhances their chances of success.

While RBS has centralised data and analytics, it operates a collaborative model to ensure alignment between new analytical models and data sources with the internal clients who will deploy and benefit from them. For leading-edge programmes, such as artificial intelligence, this is creating a robust platform for complex data-driven processes, as this session will reveal. 

With insight from both parties, delegates will learn:

  • Why data and analytics teams need to start with the stakeholder in mind
  • How to collaborate between centres of excellence and lines of business
  • Why AI and machine learning work best when built out of a business understanding 
2:40pm

ROUNDTABLE DEBATE

3:10pm

PANEL: FINDINGS FROM THE DAY

Lisa Allen
Head of data management and requirements

Ordnance Survey

Anita Fernqvist
Chief data officer

Zurich Insurance

Robert McLaughlin
Head of digital analytics

Sky

Margaret Wagner
EVP, EMEA growth officer

Merkle
3:40pm

CLOSING REMARKS

David Reed

Knowledge and strategy director
DataIQ
4:00pm DRINKS AND NETWORKING